Are you wondering what is the future of blogging? If so, welcome to Internet of Business. I am happy you have arrived here. There has never been a better day than today to start blogging.
Is blogging a legitimate profession? What does the future of blogging hold? Can we still start a blog and aspire to make a living from it today? Since I began blogging, I've been asked these questions on a frequent basis – and that's just normal!
Why is this so? In the United States, blogging is regarded as a profession in its own right. That being said, in other parts of the world, it is viewed as a hobby or supplemental source of income. I'll explain why blogs, in my opinion, still have a bright future ahead of them right now.
What is a blog?
First and foremost, I'd like to define what I mean by “blogging.” If you want to be a professional blogger, you can't just establish a blog and feed it once in a while and hope that things will take care of themselves.
A blog is not self-sustained; in order to function, it must be part of an ecosystem. In addition to a blog, you must have a YouTube channel, a Facebook page, an Instagram account, and so on. You must go where your potential readers (and thus possible clients) are – and they are not only on Google: they are everywhere.
Blogging means bringing a complete ecosystem to life. What is the future of blogging? Well, the future looks good. There has never been a better time than now to start your blog.
Why blogging is more relevant than any other medium?
Blogs are not affected by changes in social media.
Social media is evolving at a breakneck pace. If you were a Facebook expert some years ago, stopped using it for a while, and now want to use it again, your grasp may not be as strong as you believe. You will need to spend some time with it again before you can be called an expert.
Future of blogging social media ecosystem
These platforms have continually changing algorithms, and updates are occasionally made at the expense of commercial users. These changes might be significant and have a negative impact on visibility. It is critical to understand that when you develop a community entirely online, you do not own it and are subject to the platforms' strategic and arbitrary decisions. That is to say, anything can fall apart at any time.
With your blog, you may establish a community that is uniquely yours. Your mailing list is yours, and no algorithm update may deprive you of it. I use Podia for my e-mail marketing. It is a great resource. Also, you should consider checking our KWFinder. Remember, you need to find the keywords your customers are searching for. KWFinder is a great resource to help you do that.
You are the master of your blog's interface.
The interface possibilities for a blog are nearly limitless. You can envision anything and construct it in any way that suits and pleases you.
With Facebook, YouTube, or Instagram, we are limited to the features provided by the platforms, making differentiation difficult. When Instagram launched stories, everyone began to create their own. When Facebook allowed the usage of gifs in comments, we saw gifs all over the place.
Your blog is the only media in your ecosystem that is entirely yours. You can modify it to fit your needs and those of your company. To summarize, it is up to you to develop a successful blog!
You would have realized that your blog is the anchor, the pillar, of your ecosystem.
LEARN MORE ABOUT THE 6-FIGURE BLOGGER COURSEThe future of blogging and Google
Google, like social platforms, has an overpowering algorithm that is always evolving. But, after 10 years of blogging, I've noticed something extremely interesting: Google rarely penalizes relevant sites, sites with true added value.
The fundamentals of blogging haven't changed: provide valuable material, consider including the major keyword in your title, description, and article, have quality links from other sites, and make sure your site runs quickly and has a pleasant interface. All of this was true ten years ago, it is true today, and it will most likely be true in ten years.
Google becomes an unending supply of traffic for your site the moment your actions are ethical and your content is relevant. Some articles I wrote ten years ago are still bringing me leads and business today. That would be impossible on Facebook or Instagram. A blog is content that persists over time.
Google drives the majority of a blog's traffic; wondering if blogs have a future is akin to wondering if Google has a future. This is beyond a doubt in my mind.
Blogs will not die, but they will need to evolve. That is, I am referring to the technology in the background, without which you would be hard pressed to discover yourself today. Even the best blogs will not be discovered if SEO and social media are not utilized. Coworker recommendations in the form of blogrolls are hard to come by these days. Posts are also rarely shared, unless they are on a very interesting subject.
Is a blog a medium of the past?
Personally, I do not believe so. Blogs are enjoyed by many individuals, particularly those my age. Furthermore, as long as you have a robust blog structure, blog entries do not become lost and fade into oblivion.
Do young people still pay attention to blogs, and if so, do they use them?
I'd have to ask several teenagers about it. My children are in their thirties, and they, too, read blogs about their interests. Parent blogs, dive blogs, tech blogs and so on.
Should we perhaps define the term blogging much broader today?
My two blogs are what I call online magazines. There is not only one form of blog, but there are no laws or guidelines governing how a blog should be constructed.
Is blogging more of an attitude than a medium?
That is most likely dependent on the content. Both do not have to be mutually exclusive.
Are you thinking of switching to a different medium or posting more on social media? If so, why?
That's something I've always done. I'm active on a variety of prominent social media platforms. Not usually with fondness for the medium. I also enjoy trying new things. I believe you should not stand still and remain open to new possibilities. As a blogger, you can't help but be exposed to various forms of media.
What advice do you have for folks who wish to verbally “bury” blogs repeatedly or who don't comprehend what their (added) value is?
Personally, I have never encountered such attitudes; on the contrary, I have mainly received highly positive and appreciating responses. I hope this post on the question of what is the future of blogging has been helpful. Make sure to visit our resources page to learn more.
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